I’m not sure why everyone in digital marketing isn’t talking about Dwell time. It seems to be what Google is telling everyone is one of the biggest factors in organic rankings.
You can read about Dwell time on any of the big marketing blogs like Ahrefs, Backlink.io, Wordstream, and Search Engine Journal.
The definition goes something like this:
It’s the amount of time someone spends on your page or site.
It’s pretty simple, but difficult to measure.
The first thing to note is that Dwell Time and Bounce Rate are very different. A “bounce” is loosely defined as someone getting to your page, then immediately hitting the back button. It’s a bad sign.
Why Bounces are Bad
can be okay. If a user reads your page for 20 minutes and then leaves, that’s a valuable experience. As is the scenario when a user hits your contact page. They find your phone number, and that’s a successful process.
Most folks seem to be discussing E-A-T as the biggest SEO factor. It stands for Expertise, Authoritativeness, Trustworthiness. I have to say, that’s a darn hard thing to measure for a robot. So what Google will do is measure what it can measure.
Dwell time is at the top of the list for me. If people don’t spend any time on your page, why would Google consider it an authority or trustworthy?
Increasing Dwell Time